17 New South Street, #301
Northampton, MA 01060
|Salary Range:||Location:||To Commensurate With Experience||NORTHAMPTON MA|
|Job Type:||Category:||Full Time||Advertising/Marketing|
|Education Level:||Work Experience:|
Experience with internet marketing practices and online technologies: analytical tools, SEO tools, search engine marketing, website CMS (custom and WordPress) - Preference: Required|
|Title: Digital Marketing Manager|
Location: Northampton, MA
Start Date: As soon as right candidate is found
Who We Are
We love people who are truly interested in what we do and who have a good sense of humor under pressure. Our fantastic office space, located in downtown Northampton, is close to everything. We have a great camaraderie, like to solve problems together, and love to celebrate our successes together. A passion for travel and learning is something we all share here. We find what we do to be exceptionally rewarding... and we think you will too.
The Digital Marketing Manager has varied responsibilities that all revolve around a central theme of marketing, and reports to the CFO. This position is responsible for various marketing tasks, including managing online listings/review sites, email marketing, inquiry management messages, website optimization, social media, Google AdWords/Facebook Ads, and SEO. The position plays a significant role in analyzing, developing and implementing processes and procedures that support the operations and growth of CISabroad.
o Work with Senior Staff and Directors to plan and evaluate online marketing presence
o Oversee and execute SEO strategies
o Manage digital ad platforms including Google AdWords and Facebook Ads campaigns and landing
o Ensure online marketing listings are managed properly
o Assist with production and delivery of monthly student newsletter, as well as one-off
o Assist with social media strategies
o Assist with development and monitor effectiveness of inquiry management systems
--Web & CRM Support
o Propose, field requests for, and oversee technology projects pertinent to marketing.
o Serve as liaison between company staff for execution of website projects specific to marketing.
o Support and manage inquiry management systems in CRM
o Support University Relations and other staff for general marketing and inquiry management
Qualifications and Skills
o Bachelor’s degree
o Experience with internet marketing practices and online technologies: analytical tools, SEO tools,
search engine marketing, website CMS (custom and WordPress)
o Familiarity with or willingness to achieve basic familiarity with HTML
o Exceptional organizational and system building skills
o Three years of professional work experience; two years full-time in marketing and/or technology
o Strong written and oral communication skills
o Ability to prioritize projects and requests based on bottom line impact
o Friendly, positive, and patient demeanor
o Excellent work ethic and self-discipline; a self-starter
o Normal, corrective vision range; ability to see color and to distinguish letters, numbers and
o Frequently required to sit, stand, walk, talk, hear, bend and reach.
o Ability to reach with hands and arms.
o Occasionally lift and/or move up to 50 pounds.
Salary & Benefits
o Competitive salary commensurate with experience
o Company-sponsored health, dental and vision insurance
o Long-term disability insurance
o Medical and dependent care flex-spending account
o Wellness program
o 401k plan after 1 year of employment with company match
o Meals, accommodations, and rental car while traveling
o Flexible work environment
o 10+ days of paid vacation, 1 hour of sick time for every 30 hours worked, and 12+ holidays
(including Winter Holiday Break from December 25th through January 1st)
o Submit your cover letter, resume and two professional references to email@example.com
o Qualified candidates will be contacted for an interview
o No phone calls, please
CISabroad provides equal opportunity to all people regardless of age, race, religion, color, sex, gender, sexual orientation, national origin, or physical or mental disability. Equal opportunity applies to hiring, placement, promotion, salary determination, and all other conditions of employment. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document upon hire.