MARKETING AND SALES COORD

Job Title - Marketing /Sales Coordinator
______________________________________________
Classified: Non- Exempt Salary Grade/Level:
Reports to: Director of Marketing / Sales Date: August 2022
Job Description
_____________________________________________________________________________
Summary:
This position is responsible for the internal and external coordination of resident move ins and
transfers, to serve as a resident ambassador and to ensure a high-quality experience. This position
will assist in community outreach relationship development and will work with the leadership
team to generate future leads and prospects in the surrounding communities.
The Marketing/ Sales Coordinator will work in conjunction with the Maintenance team, the Social
Services Director, and the Director of Residential Services, as needed, to ensure a timely, efficient,
and positive move in and/or transfer experience for our residents and families. The Marketing /
Sales Coordinator will work directly with the Director of Marketing/ Sales to also assist in lead
generation and outreach activities as necessary.
The candidate in this position must be highly relational, independent, and self-motivated,
enthusiastic and outcome driven. This position requires a positive attitude, attention to detail and
a willingness to embrace the core values of Kimball Farms while positively representing Kimball
Farms to the external and internal community.
Essential Job Functions:
Reasonable accommodations may be made to enable individuals with disabilities to perform the
essential functions of this position.
• Ensure thorough communication to all pertinent parties utilizing the established Pre-move
in checklist. Appropriate communication to all pertinent parties for an internal resident
transfer and all resident move outs
Job Description 8-2022
• Coordinate and obtain required pre-move in paperwork/documentation from
prospect/family and medical personnel as necessary
• Work with prospects and family members to establish move in dates, internal transfer
dates and move out dates as applicable
• Ensure apartment readiness prior to resident move in date or resident transfer date
• Work with the Maintenance Team to ensure all designated apartments are appropriately
assigned and move in ready
• Partner with the Residential Services Director to coordinate the Resident Ambassador
assignment for new residents moving in
• Follow up with new residents and their families at key, post move-in timeframes – weekly
for month 1, bi-weekly for month 2, and monthly for months 3-6.
• Assist with tours
• Manage resident and family communication and coordination of arrival/removal of
furniture and personal items
• Assist with ensuring collateral materials are available for marketing use; assemble and
maintain model apartments to show, develop and maintain a marketing tour book for the
community, and take deposits
• Develop and maintain a community outreach plan that focuses on developing, cultivating
and nurturing relationships with professional individuals and entities most likely to refer to
the campus.
• Maintain a calendar of outreach activities, including attendance at community events,
workshops, and other communication opportunities both internally and externally.
• Assist in the organization and planning of offsite and onsite special events and marketing
events
• Prepare accurate records, document and record leads, and referrals against identified
goals
• Maintain Move-N database with all contacts, referrals and activities relating to community
outreach and relationship building
Supervisory Responsibility- N/A
Qualifications:
• Bachelor's degree in communications, marketing, business or related field preferred
however extensive related experience may be substituted for a degree
• Preferred experience of 3-5 years of sales related experience within a senior setting
• Ability to travel distances necessary to execute outreach strategy within local and extended
markets may be necessary
• Outstanding written, verbal and presentation skills.
• Strong experience preparing reports-requiring mid-level knowledge of Microsoft Office
including Word, Excel, and PowerPoint
• Professional, relational, enthusiastic, and positive attitude
• Detail-orientated focus with the ability to manage multiple projects at a time with an
interdisciplinary team
Job Description 8-2022
• Must be self-motivated and independent with an ability to problem solve and make
decisions.
Work Environment:
While performing duties of this job the employee is occasionally exposed to a variety of resident
conditions and elements. The noise level is moderate to quiet. Uniform/Dress requirement is
professional business attire.
Physical and sensory requirements:
While performing the duties of this job, the employee is constantly required to communicate and
listen. This position requires sitting 40% of the time. Occasional standing, walking, twisting, and
bending. The ability to lift up to 25 lbs. occasionally without assistance. Must be able to cope with
the mental and emotional stresses of position. Must be in good health and demonstrate
emotional stability.
Other Duties:
Please note this job description is not designed to cover or contain comprehensive listing of
activities, duties or responsibilities that are required of the employee for this job. Duties,
Responsibilities and activities may change at any time with or without notice. All responsibilities
will be conducted in a manner that is consistent with the philosophy of Kimball Farms and in a
manner that exhibits the BHCS mission, vision, and core values.
Signatures
This job description has been approved by all levels of management:
Manager:________________________________________________
HR________________________________________________________
Employee signature below constitutes employee’s understanding of the requirements, essential
job functions and duties of the position.
Employee:______________________________________ Date:______________________